Resume

Director of Enrollment Content | Nov 2025 - Present

Embry-Riddle Aeronautical University - Daytona Beach, FL

Lead development and editing of marketing, web and editorial content supporting enrollment initiatives
Serve as editor for all enrollment publications, including the biannual enrollment magazine and website
Manage and mentor a team of five-plus writers, editors and content specialists, delegating projects and streamlining communication workflows
Ensure brand consistency, editorial quality and strategic messaging across print and digital platforms
Lead large-scale website redesign initiatives, overseeing the condensation, editing and optimization of more than 1,000 web pages to improve user experience, content clarity and brand consistency
Draft, review and refresh scripts for multimedia content, including video advertising and social media content
Manage team of contributors to erau.edu/about/news-and-stories/hub-spoke, finding and approving story leads, reviewing content prior to publishing and making strategic, SEO-backed decisions

Associate Director of Enrollment Content | Jan 2024 - November 2025

Embry-Riddle Aeronautical University - Daytona Beach, FL

Led implementation of new content hub using Sitecore, transferring 300+ pieces of existing content
Built content pieces in Sitecore, ensuring quality and accuracy in appearance, imagery and content
Managed editorial content calendar, maintaining thrice weekly publishing schedule
Collaborated cross-functionally with university leadership, including Enrollment Management and Enrollment and Academic Deans across all campuses
Recognized as the University Administration Staff Member of the Year
Served as Interim Director following March 2024

Marketing and Communications Specialist | Jan 2023 - Jan 2024

Embry-Riddle Aeronautical University - Daytona Beach, FL

Liaised with stakeholders on various projects, often 10+ simultaneously, ensuring quality and accuracy
Created and maintained internal sources, including talking points, style guides and factual resources
Organized focus groups to gain insights into effective marketing methods from target consumers

Communications Fellow | Oct 2022 - Nov 2022

Charlie Crist for Governor Campaign - Remote

Created daily curated documents with titled, downloaded and linked television and print pieces
Worked with TV stations across 10 media markets via phone to arrange media coverage for events
Wrote and edited media alerts and press releases
Performed news searches throughout each day for breaking stories and events

Florida State University | May 2022

MAKENNA PRINGLE